Danish SEO specialist and copywriter

Let’s help people find your website – and trust it.

How it works, and how I work

SEO for tomorrow’s search

Your website becomes visible, valuable, and aligned with how your users search – across traditional search engines and generative AI.

Storytelling with intent

Words are shaped by strategy and data, so each page attracts the right traffic, builds trust, and moves users to act.

Digital experiences that convert

UX and CRO work together to create digital experiences that feel effortless to use – and perform where it matters.

Implementation and tracking

Improvements are implemented, performance is tracked, and insights are turned into clear next steps – from launch and beyond.

I have worked with inspiring people across the world.

Guide to Greenland

Guide to Greenland

Helping showcase the beauty of Greenland to a global audience – increasing digital awareness and inspiring travel to the Arctic.
Spejder Sport

Spejder Sport

Content created for Denmark’s oldest outdoor retailer – combining product knowledge with a deep understanding of nature and outdoor life.
Linda Cruse

Linda Cruse

Supporting a meaningful digital presence for a powerful mission – helping create lasting change for children and communities worldwide.
Danske Shoppingcentre

Danske Shoppingcentre

Content written for some of Denmark’s largest shopping centres – strengthening online visibility and connecting with local visitors.

Who am I?

My name is Rasmus Krøigaard. I am based in Copenhagen, Denmark, and I have worked professionally with SEO and copywriting since 2016.

I began my career as an SEO consultant at GroupM Denmark and later at Omnicom Media Group Denmark. During those years, I worked closely with experienced specialists and international brands such as Nestlé, Unilever, EY, and Coop Denmark — experiences that shaped both my technical foundation and my approach to quality-driven digital work.

In 2021, I chose a different path and began working independently. Since then, I have collaborated with startups and small- to medium-sized businesses on a freelance basis, allowing for focus, flexibility, and closer collaboration.

And on a more personal note, I enjoy writing, wine, and long hikes. Not a secondary factor to share, as I believe it matters to know a little about the people you work with.

Rasmus Krøigaard

What people say about me.

  • “Rasmus is professional, thoughtful, kind, and a great person to work with. He is able to see the big picture, has a broad perspective of needs, and is always ready to suggest more efficient and innovative additions. Our work together is always dynamic and I rely on his insights and skills for my website.”

    Linda Cruse
    Founder of The Race4Good & International Frontline Humanitarian
  • “Rasmus supported us with SEO, significantly improving our website through effective optimization, faster load speeds, engaging new content, and a deep understanding of the buyer journey. The results exceeded our expectations, leading to substantial growth in organic traffic, rankings, and sales.”

    Mads Nordlund
    Mads Nordlund
    CEO, Guide to Greenland
  • “5 out of 5 stars to Rasmus, who has been helping us at PLANKOA over the past few years. Rasmus is reliable, informative, and highly competent in everything he takes on. We feel very secure and happy with our collaboration and look forward to many exciting years together. Highly recommended if you do not have the time or skills for SEO, websites, SoMe, etc.”

    Oliver Merkur
    Owner, Plankoa

Want to talk?